Great Russell Street

36-37 Great Russell Street, London WC1B 3PP

An old faithful. The sourdough has been doing its due diligence here for years.

Opening: Appeared on GAIL’s store finder between 16 May 2025 and 29 Jul 2025
Homes within ½ mile: 115 homes (43 for sale · 72 to rent)
Median asking price: £825,000
Median asking rent: £3,466 pcm

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The Gail’s Effect index: sold prices before & after

HM Land Registry · postcode district WC1B

Sold prices in postcode district WC1B. Line: median price of standard residential sales per half-year. Bars: number of sales (taller = more sales).

£1.1mMedian of 20 sales in the 2 years before

£1.2mMedian of 3 sales since

—Too few sales to call (we need 30+ each side)

Medians wobble with the mix of homes sold (a run of flats pulls them down), so this is context, not prophecy. Land Registry data lags a few months.

No opening coverage matched to this bakery yet. Older openings rarely made local news.